Alright so at around 3am a commercial is on Tv for this product--a handheld mini sewing machine.

Now, typical of such ads it shows melodramatically frustrated archetypes attempting to use the traditional product (in this case, an ordinary sewing machine) with no success, followed by an image of the new product being used with grace and speed.

The voice over says: "You couldn't sew drapes with an ordinary sewing machine!" Here a grandmotherly woman is shown holding in the air a full size sewing machine, turning it sideways and attempting to sew the edge of the drapes that are hanging on the window. Of course, this procedure is made much easier by the "Handy Stitch" but wouldn't it be even easier to just take the drapes down before sewing them?

This grotesquely exaggerated anecdote is intended to be an extension of the uses previously suggested in the commercial; for instance, "Sew your pants while still wearing them!" Which I suppose could be useful, but still why would anyone sew their drapes while they're still hanging on the window? I might as well sew my blanket while sleeping under it.