Someone Else's Song

I've never eaten at an Outback Steakhouse, but I suddenly find even the idea of doing so somewhat creepy. Perhaps you've seen this ad for the restaurant chain:



A harmless thirty second ad right? Not quite. If you're not familiar with the song used in the ad, it's a re-recording of a song called "Wraith Pinned to the Mist and Other Games" by Of Montreal. This is a song that I like. But, it's a strange song that should not be associated in any way with food. Especially considering some of the imagery in the video:



Maybe what they're trying to say is that Outback Steakhouse is the place to go when you want to "have bizarre celebrations" or "pretend you don't exist."